Project Siren

Siren is a pay For performance platform For WordPress. You can think of it as "An affiliate program on steroids". Learn more about Siren here.

Do The Woo: Re-imagining Affiliate Programs for Your Woo Biz with Alex Standiford

In this episode, I emphasize the importance of developing strong, personalized relationships with affiliates, moving away from the traditional affiliate link model and exploring more collaborative and multifaceted approaches. The conversation also leads into the potential drawbacks of traditional affiliate programs, highlighting the need for a more nuanced and individualized approach to maximize success for both the affiliate and the business.

A portrait of Alex Standiford
Alex Standiford

Let's talk about how Siren will allow you to incentivize people who aren't affiliates. One example - you could pay content writers a bonus based on how much traffic they drive to your site. This video explores that concept a little bit.

#ProjectSiren

A portrait of Alex Standiford
Alex Standiford

I think it sucks that affiliate programs almost always only pay out a commission to the last person who referred that person. I think this is a limitation of most modern affiliate management plugins, and it stifles any collaborative opportunities between your affiliates.

What if you could share the engagement among everyone who ever referred that person? What if you could pay the person who referred the individual the most? How about this, what if you could pay someone based on the percentage of times they referred that person?

Affiliate programs as you know them today are so limiting. Siren's gonna fix that.

#AffiliateProgram #ProjectSiren #WordPress

A portrait of Alex Standiford
Alex Standiford

I made some progress on the Siren's Add Program screen recently. This is one of the key differentiators of Siren - of course you can do affiliate programs, but it's just one of many types of programs that you can create. Programs are tracked based on any number of different events, and the way they're paid out can be based on different incentive structures. You can have as many programs as you need.

This also highlights a key touchpoint with integrations like LifterLMS! 🧜‍♀️🚀

#AffiliateProgram #ProjectSiren #WordPress

A portrait of Alex Standiford
Alex Standiford

The interface is coming along. There's still a lot I want to do to improve this screen (filters, search, etc), but as a barebones starting point with fully-supported CRUD operations, I'm pleased with the results.

A Nerdy Note - There's a lot going on under the hood, here. This app is platform agnostic, so it can be changed to run as a mobile app instead - with complete extensibility of the interface from the server. I'll get into how all of that works someday.

#ProjectSiren #React #WebDesign