Alex Standiford

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  • Referrals Are Luck
    Essays

    Referrals Are Luck

    A salesperson once told me a new lead was “really lucky.” They were right, and also completely wrong. This post explores how luck fits into growing your business.

    September 2, 2025
    Business
  • The Big Rock Problem
    Essays

    The Big Rock Problem

    If one client can cut your income in half, you don’t have a business. You have a dependency with nice invoices. This post exposes and frames this problem and how to work your way out of it.

    August 27, 2025
    Business
  • Stop Chasing Customers. Chase Multipliers.
    Essays

    Stop Chasing Customers. Chase Multipliers.

    Most sales advice points you toward customers. But the real leverage comes from the people who can put you in front of dozens of customers at once.

    August 21, 2025
    Business, Partnerships, Project OnCamp, Project Siren, sales
  • Are you a Problem Solver, or Solution Creator?
    Essays

    Are you a Problem Solver, or Solution Creator?

    There’s a big difference between being a problem solver and being a solution creator—and most people get it wrong.

    April 6, 2025
    Project Novatorius, WordPress
  • Launching Through Partnerships
    Blog Posts

    Launching Through Partnerships

    I’ve seen how powerful working with partnerships when launching can be, and I don’t think I can ever go back.

    February 28, 2025
    Entrepreneurship
  • Be a Guide, Not a Guru
    Blog Posts

    Be a Guide, Not a Guru

    I really like this framing. Being a “guide” instead of a guru. I’ve been writing up and conceptualizing a lot of content this week for Siren (so, so much content is getting queued) and this framing has been really useful for me. I’ve never been able to quite articulate it as well as this.

    February 28, 2025
    Entrepreneurship
  • The Goal Setting Approach That Actually Works For Me
    Blog Posts

    The Goal Setting Approach That Actually Works For Me

    I’ve historically struggled with setting proper goals in my life. Until I discovered this approach, which seems to be working quite well.

    February 25, 2025
    Goals, Productivity
  • The iPhone Promised to Empower Us. Here’s How I Made That Promise Real
    Essays

    The iPhone Promised to Empower Us. Here’s How I Made That Promise Real

    We were promised a tool that would make life better, but my iPhone became a constant distraction instead. The promise wasn’t a lie, it just takes effort to make it real. I set new rules, rewired my habits, and took back control—here’s how I did it.

    February 17, 2025
  • Making My Business Siren-Centric
    Blog Posts

    Making My Business Siren-Centric

    I’ve spent way too much time trying to build separate sales pipelines when the answer was right in front of me—Siren. Instead of growing Siren in spite of my business, I’m building my business around Siren. Every product, every service—Siren is the core. 🚀

    February 4, 2025
    Project Novatorius, Project Siren
  • Your AI-Generated Code is a Ticking Time Bomb (And It’s Not the AI’s Fault)
    Blog Posts

    Your AI-Generated Code is a Ticking Time Bomb (And It’s Not the AI’s Fault)

    AI is really powerful, but are you using it in a way that’s sustainable, or are you setting yourself up for failure?

    January 28, 2025
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Alex Standiford

I believe in embracing change, forging new paths, and building a life of freedom and creativity.

alex@standiford.us

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