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Referrals Are Luck
A salesperson once told me a new lead was “really lucky.” They were right, and also completely wrong. This post explores how luck fits into growing your business.
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The Big Rock Problem
If one client can cut your income in half, you don’t have a business. You have a dependency with nice invoices. This post exposes and frames this problem and how to work your way out of it.
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Stop Chasing Customers. Chase Multipliers.
Most sales advice points you toward customers. But the real leverage comes from the people who can put you in front of dozens of customers at once.
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Are you a Problem Solver, or Solution Creator?
There’s a big difference between being a problem solver and being a solution creator—and most people get it wrong.
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Launching Through Partnerships
I’ve seen how powerful working with partnerships when launching can be, and I don’t think I can ever go back.
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Be a Guide, Not a Guru
I really like this framing. Being a “guide” instead of a guru. I’ve been writing up and conceptualizing a lot of content this week for Siren (so, so much content is getting queued) and this framing has been really useful for me. I’ve never been able to quite articulate it as well as this.
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The Goal Setting Approach That Actually Works For Me
I’ve historically struggled with setting proper goals in my life. Until I discovered this approach, which seems to be working quite well.
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The iPhone Promised to Empower Us. Here’s How I Made That Promise Real
We were promised a tool that would make life better, but my iPhone became a constant distraction instead. The promise wasn’t a lie, it just takes effort to make it real. I set new rules, rewired my habits, and took back control—here’s how I did it.
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Making My Business Siren-Centric
I’ve spent way too much time trying to build separate sales pipelines when the answer was right in front of me—Siren. Instead of growing Siren in spite of my business, I’m building my business around Siren. Every product, every service—Siren is the core. 🚀
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Your AI-Generated Code is a Ticking Time Bomb (And It’s Not the AI’s Fault)
AI is really powerful, but are you using it in a way that’s sustainable, or are you setting yourself up for failure?