Alex Standiford

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Essays

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  • Referrals Are Luck
    Essays

    Referrals Are Luck

    A salesperson once told me a new lead was “really lucky.” They were right, and also completely wrong. This post explores how luck fits into growing your business.

    September 2, 2025
    Business
  • The Big Rock Problem
    Essays

    The Big Rock Problem

    If one client can cut your income in half, you don’t have a business. You have a dependency with nice invoices. This post exposes and frames this problem and how to work your way out of it.

    August 27, 2025
    Business
  • Stop Chasing Customers. Chase Multipliers.
    Essays

    Stop Chasing Customers. Chase Multipliers.

    Most sales advice points you toward customers. But the real leverage comes from the people who can put you in front of dozens of customers at once.

    August 21, 2025
    Business, Partnerships, Project OnCamp, Project Siren, sales
  • Are you a Problem Solver, or Solution Creator?
    Essays

    Are you a Problem Solver, or Solution Creator?

    There’s a big difference between being a problem solver and being a solution creator—and most people get it wrong.

    April 6, 2025
    Project Novatorius, WordPress
  • The iPhone Promised to Empower Us. Here’s How I Made That Promise Real
    Essays

    The iPhone Promised to Empower Us. Here’s How I Made That Promise Real

    We were promised a tool that would make life better, but my iPhone became a constant distraction instead. The promise wasn’t a lie, it just takes effort to make it real. I set new rules, rewired my habits, and took back control—here’s how I did it.

    February 17, 2025
  • The Nomadic Approach: How to Write Code Once and Run It Everywhere
    Essays, Software

    The Nomadic Approach: How to Write Code Once and Run It Everywhere

    Learn how the nomadic approach simplifies your development workflow, reduces context switching, and makes your code more adaptable to any platform.

    September 28, 2024
    Laravel, Project PHPNomad, WordPress
  • What I Got Out of WCUS 2024
    Listicles

    What I Got Out of WCUS 2024

    A list of key events that happened during WCUS 2024

    September 23, 2024
    WCUS, WCUS2024, WordPress
  • How I Made My WordPress Archive Style Different Post Formats
    Blog Posts, Tutorials

    How I Made My WordPress Archive Style Different Post Formats

    This is a big win for me! I was able to set up my site so that posts in an archive can be displayed based on the post format – WITHOUT building a custom block, just a small PHP snippet.

    September 12, 2024
    Project Standiford Blog, WordPress
  • How To Sell Online Courses From Your Own Website
    Essays

    How To Sell Online Courses From Your Own Website

    This post explores the hidden costs and risks of using centralized course platforms, and talks about how to avoid the pitfalls of these platforms while still getting the benefits.

    July 1, 2024
    Affiliate Program, Lifter LMS, Project Siren, WordPress
  • How I’m Approaching Siren’s Support
    Essays

    How I’m Approaching Siren’s Support

    This post explores how I’m tackling the support system around Siren, and how I think it’s going to stand out as top-tier support.

    May 24, 2024
    ai, Project Siren, WordPress
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Alex Standiford

I believe in embracing change, forging new paths, and building a life of freedom and creativity.

alex@standiford.us

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