I’m a product-minded WordPress engineer with 10+ years in the trenches. Formerly at Sandhills Development and GoDaddy. Today I build Siren Affiliates and partner with E-commerce businesses through Novatorius to turn half-formed ideas into clear offers and working systems.
Founder of Novatorius & creator of Siren Affiliates. WordPress engineer and partnership advocate helping businesses grow with flexible incentive programs.
Work With Me
Novatorius
We design, build, and fix WordPress + WooCommerce from first checkout to high-volume stores.
For early teams, we help turn half-formed offers into a simple funnel that converts.
For larger brands, we consult, advise, and assist with building custom integrations, third party integrations, and enterprise-grade E-Commerce implementations.
Siren Affiliates
Siren helps you create partnership programs that actually work. Set up revenue sharing, referral rewards, and team compensation – all managed automatically through WordPress.
Track results, pay partners on time, and grow through collaboration. More than just another affiliate plugin, Siren handles any scenario where you need to split revenue or reward results.
Personal Updates
Between late night binges playing Phasmophobia, I’ve been doing a lot of “future work” lately. Thinking about Novatorius, Siren, and what it all means. How does it all connect to my beliefs, and my life, and what’s the purpose of all of it.
I’ve always had a sense of why, but it’s never been that clear. Just strong emotions, and a general “feeling”. A lot of my time has been working through articulating that stuff lately.
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Pruning My Business Back to The Essentials
You can be closing deals, paying people, and still be building the exact business you promised yourself you’d never run again.
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The Trough of Despair
I hit the “trough of despair,” rebuilt my systems, and somehow kept the lights on. Here’s how this year has reshaped me as a founder, a leader, and a parent.
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Re-Acquainting Myself With Being A Visionary
Between late night binges playing Phasmophobia, I’ve been doing a lot of “future work” lately. Thinking about Novatorius, Siren, and what it all means. How does it all connect to my beliefs, and my life, and what’s the purpose of all of it.
Own Your Platform
I believe in the Fediverse, and the ideals of owing your platform.
I treat my personal site as a central hub, so you’ll find everything I post on this site. It’s just my way of trying to make the web a little more decentralized, and own my content.
I am pretty passionate about this idea, and I think you could do the same, too. If you’re willing to spend a little more time sharing your content in one more location, you can do it, too.
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Got my main navigation menu finished up today, and built out 5 pages featuring my primary services I do as a contractor. Making great progress on the site.
I can’t believe I’ve gone this long without actually…having this?
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Today I’m spending a bit of time setting up some clear service offerings on my personal site. Love my site’s archiving capabilities, but it’s time to start leveraging it a little more for work.
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Well I just lost a day going down a rabbit hole of improving my personal website. I’m glad it’s done because it’s much better now, but I’m disappointed in myself for losing focus on the work I was supposed to be doing today.
That’s alright, I think I can just swap my plans for Friday with today. Seems a worthy sacrifice. Especially considering the updates I made on my site really sharpens the myriad calls to action that I have spread out all over the interwebs.
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