Personalized software means technical people don’t want your solution anymore. They want theirs. I’m betting that attractive SaaS is going to be solutions that integrate cleanly into what they have going on.
What I don’t know yet, is how far people will take building their own thing. I’ve gone very far, but I don’t think most would do this, and it’s still very possible that I’ll be backpedaling in a few years.
Who knows.